![]() ![]() Phillip Jones, Chief Destination Management and Marketing Officer, at the Royal Commission for AlUla (RCU) explained: “With the otherworldly landscapes of AlUla and ancient sites built by civilisations stretching back 7000 years, AlUla is the perfect location to stand is as the home of the dragons. “We are pleased to have collaborated with the Royal Commission for AlUla on such an immersive activation and experiential campaign.” ![]() With its historical and archaeological significance in the region, as well as its striking rock formations set across the Saudi Arabian desert, AlUla was undoubtedly an ideal location for OSN+ to activate for one of the biggest television premiers, House of the Dragon, the prequal to HBO’s Game of Thrones, both globally and in the region,” said Ashley Rite, VP of Marketing & Growth at OSN+. Martin’s “Fire & Blood,” the series, which is set 200 years before the events of Game of Thrones, tells the story of House Targaryen. The OSN+ activations were created by producer and director Tom Jauncey of creative content studio Beautiful Destinations to strike a chord with diehard fans while tempting the uninitiated to check out the show ahead of the thrilling journey in ‘House of The Dragon’, a series set to dominate the TV landscape.īased on George R.R. The striking activations will continue throughout the series with more dragon action to be seen around AlUla’s natural and man-made monuments. The celebrations continued with the House of the Dragon’s sigil emblazoned on AlUla’s iconic natural rock formation Elephant Rock, and a gigantic Balerion dragon skull seen in the Diwan at Jabal Ithlib, one of Hegra’s most fascinating sites, and within the stunning landscape of Wadi Al Fann. The clip – released on social media – was shot on location at the archaeological and using CGI introduces Daemon Targaryen’s dragon, Vhagar, spreading carnage with his flames and formidable size. The highly anticipated epic fantasy drama, ‘House of the Dragon’, the prequel to HBO’s global phenomena series Game of Thrones, headed to the spectacular landscapes of AlUla as part of a promotional campaign to launch the series which airs today worldwide and in the region on OSN+. ![]() Fire-breathing dragons have been spotted squatting in the 2000-year-old Nabataean tombs of Hegra, a UNESCO World Heritage Site in AlUla, Saudi Arabia. ![]()
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